Advertising & IMC : principles & practice / Sandra Moriarty, University of Colorado, Nancy Mitchell, University of Nebraska-Lincoln, William Wells, University of Minnesota.

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TextPublisher: Boston : Pearson, [2015Edition: Tenth editionDescription: 669 pages : illustrations (chiefly color) ; 29 cmContent type:

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Main Library General Circulation	659.1 M854 (Browse shelf(Opens below))	Available	3BPSU00016821T
Books	Main Library General Circulation	659.1 M854 (Browse shelf(Opens below))	Available	3BPSU00016822U
Books	Main Library General Circulation	659.1 M854 (Browse shelf(Opens below))	Available	3BPSU00016823V

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Previous	659.1 B41 Advertising and Promotion : An Integrated Marketing Communications Perspective.	659.1 B425 Advertising and Promotion : An Integrated Marketing Communications Perspective.	659.1 M854 Advertising & IMC : principles & practice /	659.1 M854 Advertising & IMC : principles & practice /	659.1 M854 Advertising & IMC : principles & practice /	659.13 B956 Which Ad Pulled Best? : 50 Cases Histories on How to Write Ads That Work.	659.2 B215 Art of corporate communication /	Next

Includes bibliographical references (pages 609-619) and index.

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