Strategic management of market niches / a model framework / Gorazd Ocvirk.

By:

Ocvirk, Gorazd

Material type: Text

TextPublisher: New York, NY : Springer Berlin Heidelberg, 2017Edition: 12th EditionDescription: 1 online resource (IX, 231 pages) : 43 illustrationsContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9783658203634

Subject(s):

Online resources:

Click here to access online

Summary: Gorazd Ocvirk creates a comprehensive model for the strategic management of market niches, and provides a framework for the construction of a strategic management theory of market niches. Based on the current state of research on the niche topic within, strategic management has many niche typologies but no clear common methodological and theoretical framework on which to lean on. This model has remained absent from the market niche research in the field of strategic management and has led to a state of conceptual ambiguity of the field.

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Item type	Current library	Call number	Status	Date due	Barcode
E-Resources	Main Library E-Resources	658.4092 Oc21 (Browse shelf(Opens below))	Available		E000616

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Gorazd Ocvirk creates a comprehensive model for the strategic management of market niches, and provides a framework for the construction of a strategic management theory of market niches. Based on the current state of research on the niche topic within, strategic management has many niche typologies but no clear common methodological and theoretical framework on which to lean on. This model has remained absent from the market niche research in the field of strategic management and has led to a state of conceptual ambiguity of the field.

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Strategic management of market niches / a model framework / Gorazd Ocvirk.

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