Bataan Peninsula State University
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Marketing / Dhruv Grewal, PhD, Babson College, Michael Levy, PhD, Babson College.

By: Contributor(s): Material type: TextTextPublisher: New York, NY : McGraw-Hill Education, [2016]Edition: Fifth editionDescription: li, 679 p. : col. ill. ; 29 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0077729021 (alk. paper)
  • 9780077729028 (alk. paper)
Subject(s): DDC classification:
  • 658.8 23
LOC classification:
  • HF5415 .G6753 2016
Summary: Designed for today's social, mobile and digital student population, this book emphasizes on how firms analyze, create, deliver, communicate, and capture value. It explores both fundamentals and new marketing influencers and features comprehensive coverage, along with topics like social media and ethics integrated throughout.
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Holdings
Item type Current library Call number Status Date due Barcode
Books Balanga Library General Circulation 658.8 G841 (Browse shelf(Opens below)) Available 3BPSU00110221I
Books Main Library General Circulation 658.8 G841 (Browse shelf(Opens below)) Available 3BPSU00079525$
Books Main Library General Circulation 658.8 G841 (Browse shelf(Opens below)) Available 3BPSU00079526/
Books Main Library General Circulation 658.8 G841 (Browse shelf(Opens below)) Available 3BPSU00079527+
Books Main Library General Circulation 658.8 G841 (Browse shelf(Opens below)) Available 3BPSU00042552T
Books Main Library General Circulation 658.8 G841 (Browse shelf(Opens below)) Available 3BPSU00042553U
Books Main Library General Circulation 658.8 G841 (Browse shelf(Opens below)) Available 3BPSU00042554V
Books Main Library General Circulation 658.8 G841 (Browse shelf(Opens below)) Available 3BPSU00042555W
Books Main Library General Circulation 658.8 G841 (Browse shelf(Opens below)) Available 3BPSU00042556X
Books Main-Graduate School Library General Circulation 658.8 G137 (Browse shelf(Opens below)) Available 3BPSU000796561
Books Main-Graduate School Library General Circulation 658.8 G137 (Browse shelf(Opens below)) Available 3BPSU000796572
Books Main-Graduate School Library General Circulation 658.8 G137 (Browse shelf(Opens below)) Available 3BPSU000796583
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658.8 G841 Marketing / 658.8 G841 Marketing / 658.8 G841 Marketing / 658.8 G841 Marketing / 658.8 G841 Marketing / 658.8 G841 Marketing / 658.8 H982b Business Marketing Management /

Includes index.

Designed for today's social, mobile and digital student population, this book emphasizes on how firms analyze, create, deliver, communicate, and capture value. It explores both fundamentals and new marketing influencers and features comprehensive coverage, along with topics like social media and ethics integrated throughout.

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Abucay Campus: Bangkal, Abucay, Bataan, 2114
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