Marketing / Dhruv Grewal, PhD, Babson College, Michael Levy, PhD, Babson College.
Material type: TextPublisher: New York, NY : McGraw-Hill Education, [2016]Edition: Fifth editionDescription: li, 679 p. : col. ill. ; 29 cmContent type:- text
- unmediated
- volume
- 0077729021 (alk. paper)
- 9780077729028 (alk. paper)
- 658.8 23
- HF5415 .G6753 2016
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658.8 G112 Marketing / | 658.8 G137 Marketing / | 658.8 G137 Marketing / | 658.8 G137 Marketing / | 658.8 G841 Marketing / | 658.8 K87 Marketing Management / | 658.8 K87 Marketing Management / |
Includes index.
Designed for today's social, mobile and digital student population, this book emphasizes on how firms analyze, create, deliver, communicate, and capture value. It explores both fundamentals and new marketing influencers and features comprehensive coverage, along with topics like social media and ethics integrated throughout.
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