The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / David Meerman Scott.
Material type: TextPublication details: Hoboken, N.J. : Wiley, [2015]Edition: 5th edDescription: xxi, 458 p. ; 23 cmISBN:- 1119070481
- 9781119070481
- New rules of marketing and public relations
- 658.8/72 23
- HF5415.1265 .S393 2015
Item type | Current library | Call number | Status | Date due | Barcode | |
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Books | Main-Graduate School Library General Circulation | 658.8/72 Sco425 (Browse shelf(Opens below)) | Available | 3BPSU00079272 |
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Includes index.
A guide to marketing and public relations providing information on online marketing, sales trends, tools, techniques, service, and real-world examples of success. Covers social media platforms including Periscope, Meerkat, and Snapchat.
Adult
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