Database marketing [electronic resource] : analyzing and managing customers / Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin.

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Material type: Text

TextSeries: International series in quantitative marketing ; 18.Publication details: New York : Springer, 2008.Description: xxiv, 871 p. : ill. ; 25 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
E-Resources	Main Library E-Resources	658.872 B644 (Browse shelf(Opens below))	Available		E000295

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Previous	658.87 B979 Business information systems	658.87 EL38 Electronic commerce 2018 : a managerial and social networks perspective /	658.87 Z56 Strategic retail management : text and international cases /	658.872 B644 Database marketing analyzing and managing customers /	658.872 Em53 eMarketing - the essential guide to online marketing /	658.872 St874 EMarketing : the essential guide to marketing in a digital world /	658.872 T931 Introduction to Electronic Commerce and Social Commerce /	Next

Includes bibliographical references (p. 801-845) and index

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