Marketing management and communications in the public sector / [electronic resource] Martial Pasquier; Jean-Patrick Villeneuve.

Cover ; Half Title; Title Page; Copyright Page; Table of Contents; List of figures; List of tables; List of boxes; Part I; 1. Public management and marketing; 2. Marketing and public marketing; Part II; 3. Basic marketing concepts; 4. Marketing information research; 5. Marketing strategy; 6. Marketing instruments; Part III; 7. Public communications -- an introduction; 8. Communications models and strategies; 9. Communications instruments; 10. Communication control; 11. Crisis communication; Appendix: a case study; Index.

This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations. With extended coverage of topics such as social marketing and institutional communication, the authors skilfully build on the solid foundations laid down in the previous edition. Replete with real-world case studies and examples, including new material from the USA, Australia, and Asia, this book gives students a truly international outlook. Additional features include exercises and discussion questions in each chapter and an illustrative extended case study. This refreshed text is essential reading for postgraduate students on public management degrees, and aspiring or current public managers. The Open Access version of this book, available at http://www.taylorfrancis.com/books/e/9781315622309, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.