Bataan Peninsula State University

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Contemporary advertising / William F. Arens. by Series: McGraw-Hill/Irwin series in marketing
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, c2006
Availability: Items available for loan: Main-Graduate School Library (1)Call number: 659.1 Ar681.

Advertising and integrated brand promotion / O'Guinn, Thomas C.
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Copyright date: Singapore: Cengage Learning Asia Pte. Ltd., c2012
Availability: Items available for loan: Balanga Library (8)Call number: 659.1 G964a, ...

Advertising & IMC : principles & practice / Sandra Moriarty, University of Colorado, Nancy Mitchell, University of Nebraska-Lincoln, William Wells, University of Minnesota. by
Edition: Tenth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Boston : Pearson, [2015
Other title:
  • Advertising & integrated marketing communication
  • Advertising and IMC
Availability: Items available for loan: Main Library (3)Call number: 659.1 M854, ...

Advertising promotion and other aspects of integrated marketing communications / Terence A. Shimp, J. Craig Andrews.
Material type: Text Text; Format: print ; Literary form: Not fiction
Copyright date: Singapore: Cengage Learning Asia Pte. Ltd., c2014
Availability: Items available for loan: Balanga Library (3)Call number: 651 S556a, ...

The best digital marketing campaigns in the world : mastering the art of customer engagement / Damian Ryan and Calvin Jones. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London : Kogan Page, 2011
Availability: Items available for loan: Main-Graduate School Library (1)Call number: 658.8/72 R988.

Advertising and Promotion : An Integrated Marketing Communications Perspective. by
Edition: 4th./ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York : McGraw-Hill Inc., [1998]Copyright date: copyright 1998
Availability: Items available for loan: Main Library (2)Call number: 659.1 B41, ...

Advertising and Promotion : An Integrated Marketing Communications Perspective. by
Edition: 5th./ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York : McGraw-Hill Inc., [2001]Copyright date: copyright 2001
Availability: Items available for loan: Main Library (1)Call number: 659.1 B41.

Which Ad Pulled Best? : 50 Cases Histories on How to Write Ads That Work. by
Edition: 5th./ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Illinois : NTC Business Books, [1986]Copyright date: copyright 1986
Availability: Items available for loan: Main Library (1)Call number: 659.13 B956.

Designing brand identity [electronic resource] : an essential guide for the whole branding team / Alina Wheeler. by
Edition: 4th ed.
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Publication details: Hoboken, N.J. : Wiley, c2013
Availability: Items available for loan: Main Library (1)Call number: 658.827 W562.

Fundamentals of advertising : Advertising / Ruby F. Alminar-Mutya.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Manila : Philippines : Unlimited books, c2017
Availability: Items available for loan: Balanga Library (6)Call number: FIL 659.1 M993f, ...

The copywriting sourcebook [electronic resource] : how to write better copy, faster-- for everything from ads to websites / Andy Maslen. by
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Publication details: London : Marshall Cavendish Business, 2010
Availability: Items available for loan: Main Library (1)Call number: 659.132 M397.

Unleashing the ideavirus [electronic resource] Seth Godin by
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Publication details: Dobbs Ferry, NY Do You Zoom, Inc. 2000
Availability: Items available for loan: Main Library (1)Call number: 658.802 G585.

Launch! advertising and promotion in real time [electronic resource] Michael R. Solomon; Lisa Duke Cornell; Amit Nizan; Open Textbook Library, by
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Publication details: [Irvington, N.Y.] : Flatworld Knowledge, Minneapolis, 2009
Availability: Items available for loan: Main Library (1)Call number: 659.1 So689.

Essential of business: multimedia business library.
Material type: Computer file Computer file; Format: electronic
Publication details: s.l. : Irwin/McGraw-Hill, [c200_?]
Availability: Items available for loan: Main Library (4)Call number: ER 651.7 ES74, ...

Advertising and Promotion : An Integrated Marketing Communications Perspective. by
Edition: 7th./ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York : McGraw-Hill/Irwin, [2007]Copyright date: copyright 2007
Availability: Items available for loan: Main Library (1)Call number: 659.1 B425.

Tourism and Hospitality Marketing : A Global Perspective. by
Edition: 1st./ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Singapore : SAGE Asia-Pacific Ltd., [2008]Copyright date: copyright 2008
Availability: Items available for loan: Main Library (4)Call number: 647.94'068 H883, ...

Marketing for Hospitality Tourism. by
Edition: 3rd./ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Singapore : Peares Education South Asia PTE Ltd., [2003]Copyright date: copyright 2003
Availability: Items available for loan: Main Library (3)Call number: 659.809 K79, ... Orani Library (2)Call number: 659.809 K848, ...

Contemporary Advertising. by
Edition: 11th./ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York : McGraw-Hill/Irwin, [2008]Copyright date: copyright 2008
Availability: Items available for loan: Main Library (1)Call number: 659.1 Ar681. Main-Graduate School Library (1)Call number: 659.1 Ar681.

An Empire Undone: The Wild Rise and Hard Face of Chris Whittle. by
Edition: 1st./ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York : Carol Publishing Group, [1995]Copyright date: copyright 1995
Availability: Items available for loan: Main Library (1)Call number: 338.7'6 T819.

Advertising. by
Edition: rev/ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Philippines : National Book Store, c1991
Availability: Items available for loan: Balanga Library (1)Call number: 659.1 M672a.

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Bataan Peninsula State University

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  Bataan Peninsula State University
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Branches :

Abucay Campus: Bangkal, Abucay, Bataan, 2114
Bagac Campus: Bagumbayan, Bagac, Bataan 2107
Balanga Campus: Don Manuel Banzon Ave., Poblacion, City of Balanga, Bataan 2100
Dinalupihan Campus: San Ramon, Dinalupihan, Bataan, 2110
Orani Campus: Bayan, Orani, Bataan, 2112
Main Campus: Capitol Compound, Tenejero, City of Balanga, Bataan 2100

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