Personality not included : why companies lose their authenticity--and how great brands get it back / Rohit Bhargava.
Material type: TextPublication details: New York : McGraw-Hill, c2008.Description: xiv, 300 p. : ill. ; 22 cmISBN:- 0071545212 (alk. paper)
- 9780071545211 (alk. paper)
- 658.8/27 22
- HF5415.1255 .B47 2008
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Books | Balanga Library General Circulation | 658.8'27 B575 (Browse shelf(Opens below)) | Available | 3BPSU00035167X |
Includes bibliographical references and index.
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