Unleashing the ideavirus [electronic resource] Seth Godin

By:

Godin, Seth

Material type: Text

TextPublication details: Dobbs Ferry, NY Do You Zoom, Inc. 2000ISBN:

9780970309907

Subject(s):

Online resources:

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Summary: Advocates the idea that information about a product is spread most effectively from customer to customer. The author argues that the public doesn't want to hear from traditional marketers anymore, shows how companies such as Napster, Hotmail, and GeoCities have successfully launched "idea viruses," and identifies successful techniques for propagating them.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
E-Resources	Main Library E-Resources	658.802 G585 (Browse shelf(Opens below))	Available		E003015

Advocates the idea that information about a product is spread most effectively from customer to customer. The author argues that the public doesn't want to hear from traditional marketers anymore, shows how companies such as Napster, Hotmail, and GeoCities have successfully launched "idea viruses," and identifies successful techniques for propagating them.

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Unleashing the ideavirus [electronic resource] Seth Godin

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