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Advertising and promotion / An integrated marketing communications perspective :

Belch, George E.

Advertising and promotion / An integrated marketing communications perspective : George E. Belch, Michaela A. Belch - 13th - New York : Mc Graw Hill, 2024 - xvii, Iv. (various pages) : illustrations, ; 28 cm.

Includes bibliographical references and index.

ISBN: 9781266090608

Subjects--Topical Terms:
1. Advertising -- 2. Communication in Marketing -- 3. Sales Promotion --

Dewey Class. No.: 659.1

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