Advertising and promotion / An integrated marketing communications perspective : George E. Belch, Michaela A. Belch

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Material type: Text

TextPublication details: New York : Mc Graw Hill, 2024Edition: 13thDescription: xvii, Iv. (various pages) : illustrations, ; 28 cmISBN:

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Bagac Library General Circulation	Reference	659.1 B247 (Browse shelf(Opens below))	Available		BPSUBGC01543

Includes bibliographical references and index.

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