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Advertising and promotion / (Record no. 27905)

MARC details
000 -LEADER
fixed length control field	00648nam a22001697a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	241115b \|\|\|\|\|\|\|\| \|\|\|\| 00\| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9781266090608
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	659.1
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Belch, George E.
245 ## - TITLE STATEMENT
Title	Advertising and promotion /
Remainder of title	An integrated marketing communications perspective :
Statement of responsibility, etc.	George E. Belch, Michaela A. Belch
250 ## - EDITION STATEMENT
Edition statement	13th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New York :
Name of publisher, distributor, etc.	Mc Graw Hill,
Date of publication, distribution, etc.	2024
300 ## - PHYSICAL DESCRIPTION
Extent	xvii, Iv. (various pages) :
Other physical details	illustrations, ;
Dimensions	28 cm.
500 ## - GENERAL NOTE
General note	Includes bibliographical references and index.
650 ## - SUBJECT--TOPIC
Topical term or geographic name as entry element	1. Advertising -- 2. Communication in Marketing -- 3. Sales Promotion --
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection	Home library	Current library	Shelving location	Date acquired	Inventory number	Total checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type
		Dewey Decimal Classification			Reference	Bagac Library	Bagac Library	General Circulation	11/15/2024	3238		659.1 B247	BPSUBGC01543	11/15/2024	11/15/2024	Books