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Contemporary advertising and integrated marketing communications / Michael D. Weigold, William F. Arens.
Material type:
TextPublication details: New York, NY : MCGraw Hill, 2024.Edition: Seventeenth editionDescription: xxxi, 704 pages : color illustrations ; 28 cmISBN: - 9781266077098
- 659.1
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Books | Main Library Reserve | Reference | 659.1 W419 2024 (Browse shelf(Opens below)) | Available | 3BPSU000179960 |
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Includes bibliographical references and index.
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