Principles of marketing / Nolan Guillao, Wendy Feernandez-Cabading.

Material type: Text

TextSeries: Copyright date: Quezon City: St. Andrew Oub. House, c2015Description: 111-144 pages : ; illu., ; (np) ; 25 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Balanga Library Filipiniana	658.8 G957 (Browse shelf(Opens below))	Available	3BPSU00109893+
Books	Balanga Library Filipiniana	658.8 G957 (Browse shelf(Opens below))	Available	3BPSU00109894%
Books	Balanga Library Filipiniana	658.8 G957 (Browse shelf(Opens below))	Available	3BPSU001098950
Books	Balanga Library Filipiniana	658.8 G957 (Browse shelf(Opens below))	Available	3BPSU001098961
Books	Balanga Library Filipiniana	658.8 G957 (Browse shelf(Opens below))	Available	3BPSU001098972

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This book is intended primarily for students in the field of Business Administration requiring a strong foundation in preparation for advanced marketing concepts. Discussions and illustrrations have been simplified to give students a vivid view on the basics of Marketing. The book provides various activities that would allow them to better appreciate the concepts discussed. Worksheets for an end term project have also been provided to enable students to extend and apply their learnings. Keyword: marketing, foundation , advanced marketing concepts

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Principles of marketing / Nolan Guillao, Wendy Feernandez-Cabading.

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