Contemporary advertising and integrated marketing communications / Michael D. Weigold, William F. Arens.

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Material type: Text

TextPublication details: New York, NY : MCGraw Hill, 2024.Edition: Seventeenth editionDescription: xxxi, 704 pages : color illustrations ; 28 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Main Library Reserve	Reference	659.1 W419 2024 (Browse shelf(Opens below))	Available		3BPSU000179960

Includes bibliographical references and index.

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